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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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"I" versus "we": How individualists and collectivists use information sources to formulate their service expectations
Laroche, Michel; Kalamas, Maria; Cleveland, Mark - In: International marketing review 22 (2005) 3, pp. 279-308
Persistent link: https://www.econbiz.de/10006236586
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The influence of country image structure on consumer evaluations of foreign products
Laroche, Michel; Papadopoulos, Nicolas; Heslop, Louise A.; … - In: International marketing review 22 (2005) 1, pp. 96
Persistent link: https://www.econbiz.de/10006239717
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Identity, demographics, and consumer behaviors: International market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-267
Persistent link: https://www.econbiz.de/10009164479
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173