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Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
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Number 3 - Legal issues affecting international marketing strategy development - An analysis of product category restrictions in advertising in four major East Asian markets
Ford, John B.; Taylor, Charles R.; Raymond, Mary Ann - In: International marketing review 17 (2000) 2-3, pp. 287
Persistent link: https://www.econbiz.de/10006285481
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Number 2 - Foreign market entry strategies of Japanese MNCs
Taylor, Charles R.; Zou, Shaoming; Osland, Gregory E. - In: International marketing review 17 (2000) 2-3, pp. 146-163
Persistent link: https://www.econbiz.de/10006285496
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A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
Bang, Hae-Kyong; Raymond, Mary Anne; Taylor, Charles R.; … - In: International marketing review 22 (2005) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10006236585
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Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers
Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Kim, … - In: International marketing review 24 (2007) 5, pp. 629
Persistent link: https://www.econbiz.de/10007797759