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International marketing review
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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
2
Explaining the surge in M&A as an entry mode : home country and cultural influences
Boateng, Agyenim
;
Du, Min
;
Wang, Yan
;
Wang, Chengqi
; …
- In:
International marketing review
34
(
2017
)
1
,
pp. 87-108
Persistent link: https://www.econbiz.de/10011673753
Saved in:
3
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-623
Persistent link: https://www.econbiz.de/10010034426
Saved in:
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