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International market analysis
Moyer, Reed - In: International marketing strategy, (pp. 148-161). 1980
Persistent link: https://www.econbiz.de/10003636526
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International marketing: an ecologic view
Thorelli, Hans B. - In: International marketing strategy, (pp. 5-20). 1980
Persistent link: https://www.econbiz.de/10003694027
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Consortium marketing for small business: Canada and Eastern Europe
Savitt, Ronald - In: International marketing strategy, (pp. 249-253). 1980
Persistent link: https://www.econbiz.de/10003669077
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Entering U. S. market, Bic had to vie with American brands and also with Japanese
Ball, Donald A. - In: International marketing strategy, (pp. 199-200). 1980
Persistent link: https://www.econbiz.de/10003508619
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Strategic planning in international marketing
Becker, Helmut; Thorelli, Hans B. - In: International marketing strategy, (pp. 367-378). 1980
Persistent link: https://www.econbiz.de/10003485872
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The ultimate international marketing case: where business meets politics
Becker, Helmut - In: International marketing strategy, (pp. 44-47). 1980
Persistent link: https://www.econbiz.de/10003485876
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Five strategies for multinational marketing
Keegan, Warren J. - In: International marketing strategy, (pp. 190-198). 1980
Persistent link: https://www.econbiz.de/10003596903
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Marketing and economic development
Drucker, Peter F. - In: International marketing strategy, (pp. 392-398). 1980
Persistent link: https://www.econbiz.de/10003533432
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Marketing in Eastern European Socialist countries
Mayer, Charles S. - In: International marketing strategy, (pp. 118-131). 1980
Persistent link: https://www.econbiz.de/10003628065
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Multinational marketing research: methodological problems
Mayer, Charles S. - In: International marketing strategy, (pp. 162-172). 1980
Persistent link: https://www.econbiz.de/10003628085