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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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SME managing director and non-executive director trust relations : the dynamic interplay between structure and agency
Boxer, Rosie; Perren, Lew; Berry, Aidan - In: International small business journal : researching … 34 (2016) 3, pp. 369-386
Persistent link: https://www.econbiz.de/10011473777
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Special issue: leadership, entrepreneurship and small business management
2017
Persistent link: https://www.econbiz.de/10011686616
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Engaged scholarship : questioning relevance and impact in contemporary entrepreneurship/small and medium-sized enterprise research
Trehan, Kiran; Higgins, David; Jones, Ossie - In: International small business journal : researching … 36 (2018) 4, pp. 363-367
Persistent link: https://www.econbiz.de/10011876752