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Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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Cave, M.: Handbook of telecommunications economics, volume 1 (Rezension)
Chambers, Todd
- In:
JMM : the international journal on media management
5
(
2003
)
1
,
pp. 68-69
Persistent link: https://www.econbiz.de/10009136091
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