Narrow search
Showing 1 - 7 of 7
Cover Image
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Cover Image
Social influences on terrestrial and satellite mobile-TV adoption in Korea : affiliation, positive self-image, and perceived popularity
Kwon, Kyounghee Hazel; Chon, Bum Soo - In: JMM : the international journal on media management 11 (2009) 2, pp. 49-60
Persistent link: https://www.econbiz.de/10003854577
Cover Image
TV today, mobile TV tomorrow? : extrapolating lessons from Israeli consumers’ adoption of innovative TV viewing technology
Hino, Hayiel - In: JMM : the international journal on media management 17 (2015) 2, pp. 69-92
Persistent link: https://www.econbiz.de/10011341215
Cover Image
The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory - In: JMM : the international journal on media management 17 (2015) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Cover Image
Using Rogers's diffusion of innovation model to examine the willingness to pay for public television in Taiwan
Sarrina Li, Shu-chu; Ku, Linlin; Liu, Yu-li - In: JMM : the international journal on media management 15 (2013) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10009777115
Cover Image
No more status quo! : Canadian web-series creators’ entrepreneurial motives through a contextualized "entrepreneuring as emancipation" framework
Zboralska, Emilia - In: JMM : the international journal on media management 19 (2017) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011696369
Cover Image
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto; Etayo, Cristina; … - In: JMM : the international journal on media management 20 (2018) 3, pp. 193-215
Persistent link: https://www.econbiz.de/10011975613