Social influences on terrestrial and satellite mobile-TV adoption in Korea : affiliation, positive self-image, and perceived popularity
Kyounghee Hazel Kwon and Bum Soo Chon
| Year of publication: |
2009
|
|---|---|
| Authors: | Kwon, Kyounghee Hazel ; Chon, Bum Soo |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 11.2009, 2, p. 49-60
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| Subject: | Fernsehen | Television | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854577