The pharmaceutical industry applies the marketing dichotomy of industrial/consumer goods in formulating its marketing … different perceptions regarding marketing/promotional tools among medical practitioners in different types of practice …

substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have … covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and using B2B marketing … -- Marketing and business performance of construction SMEs in China -- Business-to-business marketing as a key factor for …

Purpose The purpose of this paper is to study the relationship between changes in relative influence between marketing …. Finally, the paper shows that relative influence changes and integration between marketing and R&D positively affect NPP …

of internal marketing or innovation investments with new product introductions influences alliance type choices. Most … research on marketing–innovation resource allocation decisions has focused on trade-offs in internal investments such as … internally emphasize either marketing or innovation maintain the same approach externally with respect to alliance type choices …

-creation system. It introduces new knowledge in pharmaceutical marketing by offering empirical insight on the applicability and use of …

(advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different …

There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to … facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been … between business‐to‐consumer (B2C) and business‐to‐business (B2B) marketing. More recently, much has been written on whether …