The metamorphosis of marketing into an information‐handling problem
Year of publication: |
2004
|
---|---|
Authors: | Holland, Christopher P. ; Naudé, Pete |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 3, p. 167-177
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing theory | Marketing management | Information |
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