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non-corporate source (publicity) generates more positive brand evaluations than a corporate source (advertising) when the …
Persistent link: https://www.econbiz.de/10010989991
Green consumers are those who seek to fulfill economic responsibility with their choices of environment-friendly products. Previous research found that it is not easy to identify green consumers by using traditional demographic or psychographic measurements due to the instability of moral...
Persistent link: https://www.econbiz.de/10010868031
Persistent link: https://www.econbiz.de/10008926310
organizational attractiveness. To test our hypotheses, we scraped 67,189 posts published on corporate Facebook career pages by 58 …
Persistent link: https://www.econbiz.de/10014502014
Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas’ to identify three dynamics in social media-augmented...
Persistent link: https://www.econbiz.de/10010868071
Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate...
Persistent link: https://www.econbiz.de/10010868108
We theorize that social media will reduce the incidence of corporate greenwash. Drawing on the management literature on decoupling and the economic literature on information disclosure, we characterize specifically where this effect is likely to be most pronounced. We identify important...
Persistent link: https://www.econbiz.de/10010868323
Persistent link: https://www.econbiz.de/10010989757
This study provides novel evidence of the impact of corporate social responsibility (CSR) on investment sensitivity to cash flows. We posit that CSR affects investment–cash flow sensitivity (ICFS) through information asymmetry and agency costs, commonly viewed as the two channels through which...
Persistent link: https://www.econbiz.de/10010989764
Despite considerable debate as to what corporate social responsibility (CSR) is, consumer social responsibility (CnSR), as an important force for CSR (Vogel in Calif Manag Rev 47(4):19–45, <CitationRef CitationID="CR103">2005</CitationRef>), is a term that remains largely unexplored and under-theorized. To better conceive the role...</citationref>
Persistent link: https://www.econbiz.de/10010989780