Similar Search Results

Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships

Carrillat, François A.; Harris, Eric G.; Lafferty, … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003986816

A note on the role of cause type in cause-related marketing

Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of Business Research 67 (2014) 7, pp. 1455-1460

This note examines an unexplored area of cause-related marketing: the influence of the cause category on consumer perceptions. The experiment shows that the four cause categories which represent the domain of charitable causes can have a differential effect on attitudes and purchase intention....

Persistent link: https://www.econbiz.de/10010869744

ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Goldsmith, Ronald E.; Lafferty, Barbara A.; Newell, … - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 43-54

Persistent link: https://www.econbiz.de/10008120070

Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 44 (1999) 2, pp. 109-116

Persistent link: https://www.econbiz.de/10005465476

Cause-brand alliances: does the cause help the brand or does the brand help the cause?

Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 58 (2005) 4, pp. 423-429

Persistent link: https://www.econbiz.de/10005466038

The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility

Lafferty, Barbara A. - In: Journal of Business Research 60 (2007) 5, pp. 447-453

Persistent link: https://www.econbiz.de/10005473543

Technology infusion in service encounters

Bitner, Mary Jo; Brown, Stephen W.; Meuter, Matthew L. - In: Operations management : a strategic approach, (pp. 178-192). 2005

Persistent link: https://www.econbiz.de/10003120166

The influence of technology anxiety on consumer use and experiences with self-service technologies

Meuter, Matthew L.; Ostrom, Amy L.; Bitner, Mary Jo; … - In: Journal of Business Research 56 (2003) 11, pp. 899-906

Persistent link: https://www.econbiz.de/10005465946

The role of employee effort in satisfaction with service transactions

Mohr, Lois A.; Bitner, Mary Jo - In: Journal of Business Research 32 (1995) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10005473997

Organizational structure of values

Crosby, Lawrence A.; Bitner, Mary Jo; Gill, James D. - In: Journal of Business Research 20 (1990) 2, pp. 123-134

Persistent link: https://www.econbiz.de/10005474070