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Configuration and coordination of global advertising
Hite, Robert E.; Fraser, Cynthia - In: Journal of Business Research 21 (1990) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10005465901
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Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia; Hite, Robert E. - In: Journal of Business Research 20 (1990) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10005473560
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Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs
Bellizzi, Joseph A.; Hite, Robert E. - In: Journal of Business Research 14 (1986) 1, pp. 99-106
Persistent link: https://www.econbiz.de/10005477470
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Retailers' offerings and elderly consumers' needs: Do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of Business Research 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10005477666