Impact of international marketing strategies on performance in diverse global markets
Cynthia Fraser ; Robert E. Hite
| Year of publication: |
1990
|
|---|---|
| Authors: | Fraser, Cynthia |
| Other Persons: | Hite, Robert E. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 20.1990, 3, p. 249-262
|
| Subject: | Marketingmanagement | Marketing management | Rentabilität | Profitability | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001087477