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An integrated model of attitude and affect: Theoretical foundation and an empirical investigation
Agarwal, James; Malhotra, Naresh K. - In: Journal of Business Research 58 (2005) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10005477569
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On the construct validity of intrinsic sources of personal relevance
Malhotra, Naresh K. - In: Journal of Business Research 25 (1992) 2, pp. 143-147
Persistent link: https://www.econbiz.de/10005473634
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of Business Research 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10005473993
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Attitude and affect: new frontiers of research in the 21st century
Malhotra, Naresh K. - In: Journal of Business Research 58 (2005) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10005474169
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Estimating models with binary dependent variables: Some theoretical and empirical observations
Gessner, Guy; Malhotra, Naresh K.; Kamakura, Wagner A.; … - In: Journal of Business Research 16 (1988) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10005474192
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Print advertising at the component level : A cross-cultural comparison of the United States and Japan
Javalgi, Rajshekhar G.; Cutler, Bob D.; Malhotra, Naresh K. - In: Journal of Business Research 34 (1995) 2, pp. 117-124
Persistent link: https://www.econbiz.de/10005477711