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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of Business Research 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10005465708
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A Model to Explain Shareholder Returns: Marketing Implications
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of Business Research 50 (2000) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10005473865
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Consumer decision-making in a multi-generational choice set context
Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of Business Research 53 (2001) 3, pp. 123-136
Persistent link: https://www.econbiz.de/10005474259