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The effect of incentives on customer evaluations of service bundles

Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of Business Research 63 (2010) 1, pp. 71-76

Effects of service bundle incentives on perceived value, search intentions, and switching intentions are assessed in two independent studies. The first study demonstrates that service bundling influences switching and search intentions through perceived value. Results related to bundle...

Persistent link: https://www.econbiz.de/10008521649

Performance-only measurement of service quality: a replication and extension

Brady, Michael K.; Cronin, J. Jr.; Brand, Richard R. - In: Journal of Business Research 55 (2002) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005462379

Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study

Brady, Michael K.; Robertson, Christopher J. - In: Journal of Business Research 51 (2001) 1, pp. 53-60

Persistent link: https://www.econbiz.de/10005465991

Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

Hightower, Roscoe Jr; Brady, Michael K.; Baker, Thomas L. - In: Journal of Business Research 55 (2002) 9, pp. 697-707

Persistent link: https://www.econbiz.de/10005474121