This research demonstrates that the positive effects of brand logos on customer brand commitment and firm performance … logo benefits on customer brand commitment and firm performance is contingent on the extent to which a firm leverages its …

This study evaluates the relationship between ethical ideology and gambling commitment, and the moderating effect of … ideologies and perceived gambling value predict a significant amount of variance in gambling commitment. Specifically, idealism … two dimensions of commitment, and positively moderates the relationship between relativism and the commitment dimensions …

commitments are the main drivers of users' content creation behaviors on SNSs, while normative commitment has little influence on … influence perspective perform well as antecedents of affective, continuance, and normative commitment, respectively. …

three components of organizational commitment and their demographics by applying a profile deviation analysis. The results … nonsignificant. Although the study finds no significant differences in the three components of commitment, significant differences … exist in the total experience and age of the best performers. Also, affective commitment dominates the profile of high …

uncertainty and customer frustration. Employees' commitment influences their brand adoption and brand-supporting behavior during … service encounters. Effective leadership fosters employee commitment and brand supporting behaviors. This study examines the … nature of employee commitment in banking, distinguishing between affective, continuance and normative commitment. The study …

The purpose of this study is to examine predictors of buyer's commitment to the salesperson. Using the Geyskens et al …-economic satisfaction, conflict, trust, and commitment. Further, this study examines four additional linkages based on research since the …

that customer experience, satisfaction, trust, and commitment to private labels play an important role in customer loyalty … durable goods. Generating trust and commitment, which ultimately result in loyalty, is therefore a strategic goal and a source …

-organizational factors such as commitment, trust, control and conflict resolution affect the partners involved. The study then compares these … commitment is both a significant and essential variable, yet they also illustrate that this type of cooperation is not enough on …

identification, brand commitment, and word of mouth. The results show that congruity of consumer and brand values tends to have … on brand commitment. However, brand commitment does not mediate the impact of consumers' identification on generating …