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Organic integration: the natural process underlying communication integration
Smith, Brian G. - In: Journal of Communication Management 16 (2012) 1, pp. 4-19
Purpose – The purpose of this paper is to progress research on integrated communication management from its current debates on definitions and normative models to research‐based understanding of how integration works and is implemented at an organisation with a high level of integration....
Persistent link: https://www.econbiz.de/10014850957
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Strategic Communication & Values in Societal Dialogue
Romenti, Stefania - 2018
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...
Persistent link: https://www.econbiz.de/10012680714
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This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin; Bortree, Denise; DiStaso, Marcia - In: Journal of Communication Management 19 (2015) 3, pp. 254-269
Purpose – The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the organization-blogger relationship (OBR). Design/methodology/approach – This study utilizes a survey ( n =173) with...
Persistent link: https://www.econbiz.de/10014851306
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Measuring public relationships among students and administrators at the University of Florida
Hon, Linda; Brunner, Brigitta - In: Journal of Communication Management 6 (2002) 3, pp. 227-238
A survey of 463 students examined how they perceive their relationship with the University of Florida. Overall, students described the relationship as one characterised by trust and satisfaction and they tended to feel more neutral about control mutuality, commitment and an exchange...
Persistent link: https://www.econbiz.de/10014850698
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Rethinking relationship management
Welch, Mary - In: Journal of Communication Management 10 (2006) 2, pp. 138-155
Purpose – The purpose of this paper is to respond to a call for academia to partner industry by offering new thinking on public relations research and practice. Design/methodology/approach – The paper rethinks relationship management by broadening previous views on the dimensions of...
Persistent link: https://www.econbiz.de/10014850814
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Managing from the middle
Reber, Bryan H.; Pētersone, Baiba; Berger, Bruce K. - In: Journal of Communication Management 14 (2010) 1, pp. 32-46
Purpose – This paper aims to analyze the opinions of newsletter editors in the Sierra Club in an effort to understand the roles an editor and newsletter content play in building relationships in an activist setting. There are two goals: to examine editorial decision making in an activist...
Persistent link: https://www.econbiz.de/10014850906
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Making the connection between public relations and marketing: building relationships, corporate equity and a ‘culture‐to‐customer’ business philosophy
Hutton, James G. - In: Journal of Communication Management 1 (1996) 1, pp. 37-48
As marketers develop new marketing strategies and as marketing scholars seek a new paradigm for the field, public … relations perspectives may be preferred over traditional marketing perspectives. Given that public relations has a longer … history in building relationships and corporate equity — two of the cornerstones of marketing's future — a public relations …
Persistent link: https://www.econbiz.de/10014850991
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The stakeholder concept and public relations: Tracking the parallel evolution of two literatures
de Bussy, Nigel; Ewing, Michael - In: Journal of Communication Management 2 (1998) 3, pp. 222-229
the achieve ment of marketing and other corporate objectives. This paper examines the evolution of two separate bodies of … disciplines. It seems to be the case that management and marketing researchers often fail to take into account parallel literature … relations literature frequently fails to speak the language of business and defines such key business activities as marketing …
Persistent link: https://www.econbiz.de/10014851036
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The impact of organisational culture research on the practice of public relations by regional television
Harris, Phil; Ziegler‐Pierce, Silke; Harris, Irene - In: Journal of Communication Management 4 (1999) 1, pp. 43-55
This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A comprehensive review of the organisational culture literature is made and frameworks based upon this understanding are argued by...
Persistent link: https://www.econbiz.de/10014851079
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Systems theories and public relations practice
Gregory, Anne - In: Journal of Communication Management 4 (2000) 3, pp. 266-277
The emergence of public relations as an academic and practitioner discipline has benefited from input from many sources: social science, behavioural science, engineering, philosophy, business and management. One of the main theoretical underpinnings is systems theory, with parallels being drawn...
Persistent link: https://www.econbiz.de/10014851098