Making the connection between public relations and marketing: building relationships, corporate equity and a ‘culture‐to‐customer’ business philosophy
Year of publication: |
1996
|
---|---|
Authors: | Hutton, James G. |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 1.1996, 1, p. 37-48
|
Publisher: |
MCB UP Ltd |
Subject: | Public relations | Relationship marketing | Corporate culture | Marketing communications | Corporate equity |
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