Lobbying of politicians by business and other organisations has spread across the Atlantic and is now working strongly in Brussels. With the recent expansion of the European Union (EU) to 25 member states, the number of lobbyists in Brussels will soon equal those in Washington. The expansion of...

This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact on the way public relations (PR) campaigns are planned and evaluated. The power of PR has been recognised, and PR has...

Purpose – The purpose of this paper is to examine what formal executive-level committees senior corporate communications executives are members of and what value they contribute. Design/methodology/approach – The researcher conducted in-depth interviews with 30 senior executives at four US...

Reputation analysis is a well‐established practice applied to conventional news outlets (press, radio and television) through media evaluation, and to stakeholders direct through opinion and behavioural research. The media evaluation side of such integrated research permits organisations to...

Purpose – To examine how public relations practitioners define influence and where they find influence. Design/methodology/approach – Depth interviews with 162 public relations practitioners. Findings – Public relations professionals defined influence in terms of shaping decisions, having...

Purpose – This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy organization. Design/methodology/approach – The case study includes interviews with 39 staff people at...

Purpose – The purpose of this paper is to provide young communication managers with a theoretical framework to better understand what they are doing. Design/methodology/approach – The paper combines theoretical reflections with empirical material from an observation study, a “shadowing...

Purpose – The purpose of this study is to look into Italian PR practitioners' opinions on whether or not specific social networks, the personalised networks of influence, are perceived to be one of the main strategic resources and the degree of relevance they give to such networks....

Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive...