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and retention -- Masochistic marketing: Volvo Australia's not "so safe" strategy -- Customer satisfaction and loyalty in a …
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Purpose – This paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in …/methodology/approach – The paper thoroughly describes three new trends in loyalty marketing, which the authors believe have the potential to … of the three trends in loyalty marketing, marketers will see their boundaries expand and their strategies and tactics …
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Highlights the general inattention to human development in marketing research and practice, especially in research and … marketing concerned with older consumers. Describes a new approach to marketing based on human development.  …
Persistent link: https://www.econbiz.de/10014849189
Purpose To influence consumer perceptions, firms often manipulate online product reviews on their own websites or third-party forums by anonymously adding positive reviews, deleting unfavorable reviews or offering rewards to encourage favorable reviews. This study aims to investigate consumer...
Persistent link: https://www.econbiz.de/10014849801
Purpose – Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of value that is directly attributable to their e-customization strategies. This study aims to offer an...
Persistent link: https://www.econbiz.de/10014850009
Purpose – This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement...
Persistent link: https://www.econbiz.de/10014850143