and retention -- Masochistic marketing: Volvo Australia's not "so safe" strategy -- Customer satisfaction and loyalty in a …

Purpose – This paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in …/methodology/approach – The paper thoroughly describes three new trends in loyalty marketing, which the authors believe have the potential to … of the three trends in loyalty marketing, marketers will see their boundaries expand and their strategies and tactics …

Highlights the general inattention to human development in marketing research and practice, especially in research and … marketing concerned with older consumers. Describes a new approach to marketing based on human development.  …

’ marketing communications. The present study explores the range of values which motivate business consumers’ reactions to service …

Notes that the role of brand as more than just a marketing communications icon is increasingly obvious to leading … principles and models from traditional and retail marketing to define new tools that will make more of its total customer base.  …

concerned over the use of the “R” (relational) word in marketing. But even this needs to be implemented with caution and … it is used, that lead to a proposition that relationship marketing can be an oxymoron. Also, however, suggests a number … of compromise solutions in an era in which marketers are unlikely to abandon the paradigm. If marketing reverted to …