Purpose – As one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today. This paper aims to introduce the special issue and attempts to take stock of the last decade and reflect...

Purpose – This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach – An empirical study was conducted using a developed research model that hypothesized the effects of...

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet represents an ideal case study of the different elements that enter into consumer’s price equation. College students were asked to rate the likelihood of purchase of a text given...

Purpose – Given the increasing number of older individuals, exploration of age differences in attitudes toward and participation in electronic commerce is critical. This paper aims to address this issue. Design/methodology/approach – Data were collected on three age groups: 18 to 25, 50 to...

Purpose – The purpose of this paper is to examine the use of customer relationship management (CRM) at the bottom of the pyramid (BOP). Design/methodology/approach – Qualitative interaction research methodology using case studies was used to conduct the research on the application of CRM at...