Sankaran, K.; Demangeot, Catherine - In: Journal of Consumer Marketing 28 (2011) 7, pp. 540-549
consumers through exploratory research conducted in one of the world's most urban multi‐cultural environments, the UAE. As a … services chosen by the respondents. These covered food, cuisine, books, beverages, music, dance, clothes, TV and health … with no firm conclusions. Practical implications – In culturally plural markets consumers have to be approached with a fine …