Ha, Hong‐Youl; Denise John, J.; John, Joby; Kim, Nam‐Yun - In: Journal of Consumer Marketing 30 (2013) 4, pp. 355-365
, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks …/methodology/approach – Using a longitudinal study of automobile consumers, the study demonstrates significant carryover, and moderating effects of … contact by the marketer updates consumers' (previous) expectations and, consequently, such new information updates consumer …