interests, nor the AVM, the focus is on the welfare of consumers and as such, a more detached perspective may be useful in this …

Purpose – The purpose of this study is to understand consumers' product use, practices, identity, and brand meanings in … qualitative research approach was used in the form of netnography (i.e. ethnography adapted to the study of online communities …). Findings – On the product level, consumers experience multiple conflicts and negotiations of meaning related to the use of the …

somewhat over 20 years old. This research aims at discovering and thus better understanding what Chinese consumers value most … consumers. Originality/value – This research is unique in its topic and research approach, given that it deals with Chinese … consumers, the largest block of consumers in the world. It offers a perspective, not yet considered within the marketing and …

consumers and products into neat and stable lifecycle segments. It is suggested that more importance should be attached to … products having a familiarity fit with consumers – what they know and expect from a particular product. These views are …

Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design … enterprises can positively interact with rural consumers and achieve optimal allocation of marketing resources. Originality …/value – This paper decribes the decision‐making styles of Chinese peasant consumers based on their purchasing behavior with regard …

consumers through exploratory research conducted in one of the world's most urban multi‐cultural environments, the UAE. As a … with no firm conclusions. Practical implications – In culturally plural markets consumers have to be approached with a fine …

Australian consumers and thus stimulate seafood consumption. This knowledge will also assist the Australian Government and health …

moderating effects of cultural similarity in consumers' product judgment and willingness to buy foreign products. Design …/methodology/approach – Empirical data were collected from a sample ( n =225) of Taiwanese consumers. The data analysis used bivariate correlations …, repeated general linear modeling, and structural equation modeling. Findings – Cultural similarity between consumers' home …

, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks …/methodology/approach – Using a longitudinal study of automobile consumers, the study demonstrates significant carryover, and moderating effects of … contact by the marketer updates consumers' (previous) expectations and, consequently, such new information updates consumer …