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Journal of Consumer Psychology
Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Betriebswirtschaftliche Diskussionsbeiträge
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Consumer-brand relationships : theory and practice
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Harvard-Business-Manager : das Wissen der Besten
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Boston U. School of Management Research Paper
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Brand management ; Vol. 2
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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MIT sloan management review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Strong brands, strong relationships
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Working paper / Harvard Business School, Division of Research
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Consumer psychology in a social media world
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Handbook of brand relationships
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Handbook of consumer psychology
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Handbook of marketing and finance
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Journal of Services Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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The evolution of brands : from signals of quality to storehouses of trust
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Better to Decide Together : Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction
Brick, Danielle J.
;
Zhou, Lingrui
;
Chartrand, Tanya L.
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10012632894
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2
How Brands Acquire Cultural Meaning
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of Consumer Psychology
29
(
2019
)
3
,
pp. 519-534
Persistent link: https://www.econbiz.de/10012083048
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