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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Persistent link: https://www.econbiz.de/10001715459
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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Forschungen über das Marketing in Mittel- und Osteuropa (MOE) haben seit Beginn der Transformation 1989 zugenommen. In …
Persistent link: https://www.econbiz.de/10010191103
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Determinants of foreign direct investment ownership mode choice : evidence from Nordic investments in Central and Eastern Europe
Larimo, Jorma; Arslan, Ahmad - In: Journal of East European management studies : JEEMS 18 (2013) 2, pp. 232-263
Unternehmen in Mittel- und Osteuropa, basierend auf drei zentralen theoretischen Paradigmen, nämlich der Transaktionskostentheorie … Unternehmen aus den vier nordischen Ländern in Mittel- und Osteuropa zwischen 1990 und 2007 ergab, dass die Wahrscheinlichkeit der …
Persistent link: https://www.econbiz.de/10009746387
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The competitiveness of Central European IT exporters : can this sector attract Western investment?
Mroczkowski, Tomasz; Carmel, Erran; Saleh, Nivien - In: Journal of East European management studies : JEEMS 8 (2003) 2, pp. 173-193
Persistent link: https://www.econbiz.de/10001759144
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The competitiveness of Central European IT exporters : can this sector attract Western investment?
Mroczkowski, Tomasz; Carmel, Erran; Saleh, Nivien - In: Journal of East European management studies : JEEMS 8 (2003) 2, pp. 173-193
This essay reports the results of a survey of IT exporters from Poland, Hungary, Romania, Bulgaria and the Czech Republic. The survey identifies the key competitive advantages and disadvantages of Central European IT companies as they compete for outsourcing work in the US and Western European...
Persistent link: https://www.econbiz.de/10010189758