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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Persistent link: https://www.econbiz.de/10001715459
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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Forschungen über das Marketing in Mittel- und Osteuropa (MOE) haben seit Beginn der Transformation 1989 zugenommen. In …
Persistent link: https://www.econbiz.de/10010191103
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Consequences of convergence : western firms' FDI activities in Central and Eastern Europe at the dawning of EU-enlargement
Eckert, Stefan; Rossmeissl, Frank - In: Journal of East European management studies : JEEMS 10 (2005) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10002627704
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Consequences of convergence : Western firm's FDI activities in Central and Eastern Europe at the dawning of EU-enlargement
Eckert, Stefan; Rossmeissl, Frank - In: Journal of East European management studies : JEEMS 10 (2005) 1, pp. 55-74
Comparing all kinds of market entry, foreign direct investment (FDI) appears to be the most appropriate mode of foreign market. So called Market seeking FDI can be differentiated into those activities primarily aiming to realise psychic market proximity and into those activities mainly...
Persistent link: https://www.econbiz.de/10010127557
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Determinants of foreign direct investment ownership mode choice : evidence from Nordic investments in Central and Eastern Europe
Larimo, Jorma; Arslan, Ahmad - In: Journal of East European management studies : JEEMS 18 (2013) 2, pp. 232-263
Unternehmen in Mittel- und Osteuropa, basierend auf drei zentralen theoretischen Paradigmen, nämlich der Transaktionskostentheorie … Unternehmen aus den vier nordischen Ländern in Mittel- und Osteuropa zwischen 1990 und 2007 ergab, dass die Wahrscheinlichkeit der …
Persistent link: https://www.econbiz.de/10009746387