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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372

Persistent link: https://www.econbiz.de/10001715459

Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372

Forschungen über das Marketing in Mittel- und Osteuropa (MOE) haben seit Beginn der Transformation 1989 zugenommen. In …

Persistent link: https://www.econbiz.de/10010191103

Determinants of foreign direct investment ownership mode choice : evidence from Nordic investments in Central and Eastern Europe

Larimo, Jorma; Arslan, Ahmad - In: Journal of East European management studies : JEEMS 18 (2013) 2, pp. 232-263

Unternehmen in Mittel- und Osteuropa, basierend auf drei zentralen theoretischen Paradigmen, nämlich der Transaktionskostentheorie … Unternehmen aus den vier nordischen Ländern in Mittel- und Osteuropa zwischen 1990 und 2007 ergab, dass die Wahrscheinlichkeit der …

Persistent link: https://www.econbiz.de/10009746387

From west-east knowledge transfer to effective working relationships : lessons from Commercial Capital S.A.

Lawrence, Paul R.; Vlachoutsicos, Charalambos A.; … - In: Journal of East European management studies : JEEMS 10 (2005) 4, pp. 293-313

Persistent link: https://www.econbiz.de/10003234860

From West-East knowledge transfer to effective working relationships : lessons from Commercial Capital S. A.

Lawrence, Paul R.; Vlachoutsicos, Charalambos A.; … - In: Journal of East European management studies : JEEMS 10 (2005) 4, pp. 293-313

In the process of investing and managing in former Soviet-bloc transition countries, Westerners are exposed to important gaps that must be bridged. Over the last fifteen years and partly through trial and error, CC has developed a comprehensive approach for planning, establishing and managing...

Persistent link: https://www.econbiz.de/10010127569