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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372

Persistent link: https://www.econbiz.de/10001715459

Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372

Forschungen über das Marketing in Mittel- und Osteuropa (MOE) haben seit Beginn der Transformation 1989 zugenommen. In …

Persistent link: https://www.econbiz.de/10010191103

The internationalization of Austrian firms in Central and Eastern Europe

Ninan, Schien; Puck, Jonas - In: Journal of East European management studies : JEEMS 15 (2010) 3, pp. 237-259

We test and expand the Uppsala model with a sample of 109 Austrian companies active in the CEE region, representing 1,271 entries. On the one hand, our expansion of the model is based on collective learning of firms from a specific context, an issue largely neglected in IB research. On the other...

Persistent link: https://www.econbiz.de/10009785807

Determinants of foreign direct investment ownership mode choice : evidence from Nordic investments in Central and Eastern Europe

Larimo, Jorma; Arslan, Ahmad - In: Journal of East European management studies : JEEMS 18 (2013) 2, pp. 232-263

Unternehmen in Mittel- und Osteuropa, basierend auf drei zentralen theoretischen Paradigmen, nämlich der Transaktionskostentheorie … Unternehmen aus den vier nordischen Ländern in Mittel- und Osteuropa zwischen 1990 und 2007 ergab, dass die Wahrscheinlichkeit der …

Persistent link: https://www.econbiz.de/10009746387

The internationalization of Austrian firms in Central and Eastern Europe

Ninan, Schien; Puck, Jonas - In: Journal of East European management studies : JEEMS 15 (2010) 3, pp. 237-259

Persistent link: https://www.econbiz.de/10008688599