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Assessing India's lead market potential for cost-effective innovations
Tiwari, Rajnish; Herstatt, Cornelius - In: Journal of Indian business research 4 (2012) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10009567766
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Product as a service (PaaS) for traditional product companies : an automotive lease practice evaluation
Kesavapanikkar, Pradeep; Amit, R.K.; Ramu, Palaniappan - In: Journal of Indian business research 15 (2023) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10014326456
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Mediating roles of commitment and corporate image in the formation of customer loyalty
Kaur, Harsandaldeep; Soch, Harmeen - In: Journal of Indian business research 5 (2013) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10009759366
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Effects of competitive psychological climate, work-family conflict and role conflict on customer orientation : the case of call center employees in India
Sahadev, Sunil; Seshanna, Sudarshan; Purani, Keyoor - In: Journal of Indian business research 6 (2014) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10010491871
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Loyalty intentions : does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Mathew, Veeva; Ali, Rofin Thirunelvelikaran Mohammed; … - In: Journal of Indian business research 6 (2014) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10010492688
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Offline to online shopping : shift in volition or escape from violation
Duggal, Ekta; Verma, Harsh Vardhan - In: Journal of Indian business research 14 (2022) 3, pp. 339-357
Persistent link: https://www.econbiz.de/10013288126
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Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10009541706
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An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values
Singh, Ramendra - In: Journal of Indian business research 3 (2011) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10009315750
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Conceptualizing and measuring resistance to change in brand relationships
Ramaswami, Sridhar N.; Raju, Sekar; Page, Dana C. - In: Journal of Indian business research 8 (2016) 3, pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
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An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Journal of Indian business research 8 (2016) 4, pp. 295-314
Persistent link: https://www.econbiz.de/10011718997