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~isPartOf:"Journal of Indian business research"
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Journal of Indian business research
IIMA Working Papers
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Working paper / Indian Institute of Management, Ahmedabad
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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind
;
Sinha, P. K.
;
Koul, Surabhi
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
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Adoption of sensor based communication for mobile marketing in India
Abhishek
;
Hemchand, Shravan
- In:
Journal of Indian business research
8
(
2016
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10011659848
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