Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing …, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design …/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers …

premium priced brands, ranging from product line pricing strategy to information communication strategy.  …

While there has been much debate in the reference pricing literature on the most appropriate conceptualization of …

find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do … not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and …

In spite of their importance within pricing strategies, “seasonal sales” have received little attention within the … literature. The recent interest in “high‐low” pricing has, however, increased the attention given to temporal shifts in store … apparel in the UK. Evidence is also presented from audits of pricing and markdown activities over a three‐year period …