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Managing quality cues for product‐line pricing

Guiltinan, Joseph P. - In: Journal of Product & Brand Management 9 (2000) 3, pp. 150-163

When firms offer consumers a choice of price‐quality levels – the “good‐better‐best” choice – a challenge for managers is how to set price differentials. This article examines how consumer preferences across such price tiers are influenced by non‐price cues about quality. The...

Persistent link: https://www.econbiz.de/10014895682

Search at different price levels: the impact of knowledge and search cost

Smith, Gerald E. - In: Journal of Product & Brand Management 9 (2000) 3, pp. 164-178

premium priced brands, ranging from product line pricing strategy to information communication strategy. …

Persistent link: https://www.econbiz.de/10014895683

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Vaidyanathan, Rajiv; Aggarwal, Praveen; Stem, Donald E.; … - In: Journal of Product & Brand Management 9 (2000) 3, pp. 179-192

While there has been much debate in the reference pricing literature on the most appropriate conceptualization of …

Persistent link: https://www.econbiz.de/10014895684

Brand evaluations: a comparison of fixed price and discounted price offers

Suri, Rajneesh; Manchanda, Rajesh V.; Kohli, Chiranjeev S. - In: Journal of Product & Brand Management 9 (2000) 3, pp. 193-207

While fixed price offers are quite common in the marketplace, there is limited empirical evidence that documents the effectiveness of these offers in comparison to price discounting tactics. Drawing on information processing theory we provide a conceptual framework that explains the differential...

Persistent link: https://www.econbiz.de/10014895685

Price‐tier competition: an integrative review

Sivakumar, K. - In: Journal of Product & Brand Management 9 (2000) 5, pp. 276-297

The nature of competition between different tiers (e.g. high‐tier vs low‐tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter‐tier competition is growing at an increasing rate, there has not been a comprehensive...

Persistent link: https://www.econbiz.de/10014895690

Understanding price‐tier competition: methodological issues and their managerial significance

Sivakumar, K. - In: Journal of Product & Brand Management 9 (2000) 5, pp. 291-303

During the last decade, we have witnessed a steady stream of research focusing on the nature of competition between different brand tiers (e.g. high‐priced brands vs low‐priced brands, national brands vs store label brands). Several interesting research findings have been reported in the...

Persistent link: https://www.econbiz.de/10014895691

Using quantitative models for setting retail prices

Subrahmanyan, Saroja - In: Journal of Product & Brand Management 9 (2000) 5, pp. 304-320

find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do … not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and …

Persistent link: https://www.econbiz.de/10014895692

High‐low pricing: audit evidence and consumer preferences

McGoldrick, Peter J.; Betts, Erica J.; Keeling, Kathy A. - In: Journal of Product & Brand Management 9 (2000) 5, pp. 316-331

In spite of their importance within pricing strategies, “seasonal sales” have received little attention within the … literature. The recent interest in “high‐low” pricing has, however, increased the attention given to temporal shifts in store … apparel in the UK. Evidence is also presented from audits of pricing and markdown activities over a three‐year period …

Persistent link: https://www.econbiz.de/10014895693

Comparing bidding and pricing between in‐person and online auctions

Massad, Victor J.; Tucker, Joanne M. - In: Journal of Product & Brand Management 9 (2000) 5, pp. 325-340

Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in‐person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in‐person auctions without seller reserve prices using...

Persistent link: https://www.econbiz.de/10014895694

The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions

Lauren Munger, Jeanne; Grewal, Dhruv - In: Journal of Product & Brand Management 10 (2001) 3, pp. 185-197

This research examines the effects of bundling format (partially‐bundled attributes vs. unbundled attributes) and framing of promotional discounts (rebate, discount and free‐options) on perceived quality, price acceptability, perceived value and subsequent purchase intentions. The results...

Persistent link: https://www.econbiz.de/10014895711