Drozdenko, Ronald; Jensen, Marlene - In: Journal of Product & Brand Management 14 (2005) 4, pp. 264-270
at least one cause for the deepest discounts. Most frequently cited were concerns about quality problems, damaged goods …. There was a wide divergence by product category, with consumers selecting smaller discounts on tires and cereal and the … deepest discounts on shirts. Research limitations/implications – Given the divergence across product categories, it is unknown …