framing of promotional discounts (rebate, discount and free‐options) on perceived quality, price acceptability, perceived …” product options are perceived more favorably than conventional discounts which, in turn, are more favorable than rebates …

In this article we analyze price discounts and fixed price offers in terms of their comparative impact on consumer … the positive monetary sacrifice effect associated with price discounts. This model suggests that intermediate levels of … price discounts will be more desirable than a fixed price offer. However, a fixed price offer may be more desirable than …

at least one cause for the deepest discounts. Most frequently cited were concerns about quality problems, damaged goods …. There was a wide divergence by product category, with consumers selecting smaller discounts on tires and cereal and the … deepest discounts on shirts. Research limitations/implications – Given the divergence across product categories, it is unknown …

retailers' decisions about temporary price discounts, has been developed. The model is derived from the analysis of historical … sales data, which provide precise evaluation of previous temporary price discounts periods. The model is also consistent … promotions. Findings – Provides an estimation of the shape of the deal effect curve, indicating which temporary price discounts …

alternative ways of expressing the same 33 per cent price discount – cents off, percent discount, or one of two volume discounts …. Originality/value – For high‐priced products, it is better to express price discounts as dollars or cents off than as a percentage …