Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical...

Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...

A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the...

While numerous firms have successfully segmented customers using various segment‐based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of opportunity for segmenting World...

Coupons, in the form of “promotion codes”, are now a mainstay of the online shopping experience, but online coupon redemption differs substantively from that in traditional retailing. Offline redemption of coupons is customer‐initiated while Internet shoppers are usually prompted to enter...

Purpose – The aim of this paper is to examine the factors that induced people to follow the 2005 Ashes cricket series on television and to explore the implications of these factors for the marketing of English cricket as a brand. Design/methodology/approach – A total of 427 members of the...

Purpose – To investigate the area of price endings to determine which groups of consumers are more likely to use odd‐endings as opposed to round‐endings. Design/methodology/approach – A questionnaire was developed that tested respondents' use of odd‐endings as opposed to...