Trkulja, Željka Marčinko; Dlačić, Jasmina; … - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-15
Consumer engagement is defined as a multidimensional concept in this study via the identification of members of a sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses on sports clubs that engage with their customers through...
