Díaz‐Martín, Ana M.; Iglesias, Víctor; Vázquez, … - In: Journal of Services Marketing 14 (2000) 2, pp. 132-146
Reports some findings with respect to the possibility of classifying service consumers on the basis of their quality expectations. After reviewing traditional types of market segmentation, two hypotheses related to the applicability of service quality expectations as a grouping variable are...