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~isPartOf:"Journal of advertising"
~person:"Germann, Frank"
~subject:"Theorie"
~subject:"Werbung"
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Germann, Frank
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It's gotta be the shoes! : performance enhancement effects of novel
brand
advertising
Germann, Frank
;
Garvey, Aaron M.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
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