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~isPartOf:"Journal of advertising"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
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E-commerce
Theorie
Werbung
Consumer behaviour
59
Konsumentenverhalten
59
Advertising
53
Brand
20
Markenartikel
20
Advertising effects
8
Werbewirkung
8
Coronavirus
5
Internet marketing
5
Online-Marketing
5
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English
53
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Eisend, Martin
4
Chen, Huan
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Rößner, Anna
2
Schau, Hope Jensen
2
Septianto, Felix
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chen, Ming
1
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1
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1
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1
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Journal of advertising
Journal of retailing and consumer services
246
Journal of business research : JBR
228
International journal of advertising : the review of marketing communications
122
NBER working paper series
118
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
NBER Working Paper
102
Journal of marketing communications
101
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
80
International journal of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
75
European journal of operational research : EJOR
74
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
Economics letters
63
Electronic commerce research
63
International journal of internet marketing and advertising : IJIMA
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of internet commerce
62
Gabler Edition Wissenschaft
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
CESifo working papers
59
Journal of economic behavior & organization : JEBO
59
Information systems research : ISR
55
International journal of electronic marketing and retailing : IJEMR
55
Journal of promotion management : innovations in planning and applied research
52
Journal of marketing research : JMR
51
Journal of promotion management : JPM
50
Journal of retailing
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Marketing letters : a journal of research in marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of marketing
45
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ECONIS (ZBW)
53
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1
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
2
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
3
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
4
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
5
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
6
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
7
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
8
Introducing a model of automated
brand
-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
9
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic
brand
appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
10
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
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