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Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey; Champlin, Sara; Shelton, Summer; … - In: Journal of advertising 49 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
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Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien; Hudders, Liselot; Van de Sompel, … - In: Journal of advertising 53 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
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Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark - In: Journal of advertising 53 (2024) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
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Polysemic interpretations : examining how women with visual impairments incorporate, resist, and subvert advertising content
Houston, Ella - In: Journal of advertising 51 (2022) 2, pp. 240-255
Persistent link: https://www.econbiz.de/10013362283
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271