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~isPartOf:"Journal of advertising"
~subject:"Theorie"
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Theorie
Werbung
Consumer behaviour
51
Konsumentenverhalten
51
Advertising
46
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19
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19
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4
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Journal of advertising
Journal of business research : JBR
154
International journal of advertising : the review of marketing communications
110
NBER working paper series
109
Working paper / National Bureau of Economic Research, Inc.
107
NBER Working Paper
98
Journal of marketing communications
96
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
71
Europäische Hochschulschriften / 5
69
SpringerLink / Bücher
65
International journal of industrial organization
64
European journal of operational research : EJOR
63
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
CESifo working papers
52
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of promotion management : innovations in planning and applied research
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
Discussion paper / Tinbergen Institute
40
Marketing : ZFP ; journal of research and management
39
Discussion papers / CEPR
38
International journal of internet marketing and advertising : IJIMA
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
38
European journal of marketing : EJM
37
Applied economics
36
International journal of production economics
34
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ECONIS (ZBW)
46
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1
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
2
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
3
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
4
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
5
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
6
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
7
Introducing a model of automated
brand
-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
8
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic
brand
appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
9
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
10
It's gotta be the shoes! : performance enhancement effects of novel
brand
advertising
Germann, Frank
;
Garvey, Aaron M.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
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