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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
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The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji; Kim, Jooyoung; Read, Glenna L.; Kim, Sung-Phil - In: Journal of advertising 53 (2024) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Laczniak, … - In: Journal of advertising 49 (2020) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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Promoting the faith : examining megachurches' audience-centric advertising strategies on social media
Morehouse, Jordan; Saffer, Adam J. - In: Journal of advertising 50 (2021) 4, pp. 408-422
Persistent link: https://www.econbiz.de/10012650823
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A decade of online advertising research : what we learned and what we need to know
Liu-Thompkins, Yuping - In: Journal of advertising 48 (2019) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012201387