The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Seungji Lee, Jooyoung Kim, Glenna L. Read, and Sung-Phil Kim
| Year of publication: |
2024
|
|---|---|
| Authors: | Lee, Seungji ; Kim, Jooyoung ; Read, Glenna L. ; Kim, Sung-Phil |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 3, p. 342-356
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| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2222782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575283