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~isPartOf:"Journal of advertising"
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Advertising
185
Werbung
185
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
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Künstliche Intelligenz
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Brand
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Markenartikel
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Influencer
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Marketing
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Personalisierung
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3
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192
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192
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English
192
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Eisend, Martin
9
Huh, Jisu
7
Septianto, Felix
6
Rodgers, Shelly
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Journal of advertising
Working paper / National Bureau of Economic Research, Inc.
554
NBER working paper series
544
SpringerLink / Bücher
531
NBER Working Paper
494
Discussion paper / Centre for Economic Policy Research
419
Journal of business research : JBR
401
Economics letters
328
Europäische Hochschulschriften / 5
317
CESifo working papers
307
International journal of industrial organization
294
Management science : journal of the Institute for Operations Research and the Management Sciences
267
Journal of advertising research
265
Applied economics
257
The American economic review
243
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
242
Energy economics
235
Ifo Schnelldienst
232
European journal of operational research : EJOR
227
International journal of advertising : the review of marketing communications
216
Journal of marketing
212
Working paper
210
Journal of economic behavior & organization : JEBO
204
Discussion paper
191
Discussion paper series / IZA
191
International journal of advertising : the quarterly review of marketing communications
183
American journal of agricultural economics
179
The journal of industrial economics
174
Journal of advertising : official publication of the American Academy of Advertising
172
Discussion papers / CEPR
168
Industrial marketing management : the international journal for industrial and high-tech firms
168
Journal of marketing communications
156
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
156
European journal of marketing : EJM
153
Review of industrial organization : RIO
150
The review of economics and statistics
149
Springer eBook Collection
146
European economic review : EER
140
Journal of economic theory
136
Journal of marketing research : JMR
136
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ECONIS (ZBW)
192
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1
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10
of
192
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date (oldest first)
1
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
2
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and advertising : introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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