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Advertising
185
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Consumer behaviour
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
6
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Stafford, Marla Royne
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3
Hudders, Liselot
3
Kim, Su Jung
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Stubenvoll, Marlis
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Taylor, Charles Raymond
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Berlo, Zeph M. C. van
2
Binder, Alice
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Chang, Chingching
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Chen, Huan
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Coleman, Catherine A.
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Dens, Nathalie
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Dodoo, Naa Amponsah
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Feng, Yang
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Glaser, Matthias
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Kwak, Hyokjin
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Laczniak, Russell N.
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Journal of advertising
Journal of advertising research
245
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
172
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
146
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Management science : journal of the Institute for Operations Research and the Management Sciences
95
European journal of operational research : EJOR
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
NBER working paper series
81
Journal of marketing
77
Journal of historical research in marketing
72
European journal of marketing : EJM
69
Working paper / National Bureau of Economic Research, Inc.
69
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
67
NBER Working Paper
67
Journal of marketing research : JMR
64
International journal of internet marketing and advertising : IJIMA
62
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
57
Psychology & marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Europäische Hochschulschriften / 5
46
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
CESifo working papers
45
Marketing : ZFP ; journal of research and management
45
Working paper
40
Markenartikel : das Magazin für Markenführung
39
Applied economics
38
Young consumers : insight and ideas for responsible marketers
37
Marketing letters : a journal of research in marketing
34
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ECONIS (ZBW)
189
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1
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
2
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
3
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
4
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
5
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
6
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
7
Past, present, and future of the Journal of Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
Saved in:
8
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
9
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
10
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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