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Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu - In: Journal of advertising 52 (2023) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
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Journal of advertising research quality and ethics guidelines
Huh, Jisu - In: Journal of advertising 52 (2023) 4, pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
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Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu; Malthouse, Edward C. - In: Journal of advertising 49 (2020) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
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Macro and exogenous factors in computational advertising : key issues and new research directions
Helberger, Natali; Huh, Jisu; Milne, George; Strycharz, … - In: Journal of advertising 49 (2020) 4, pp. 377-393
Persistent link: https://www.econbiz.de/10012313113
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Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu; Das, Debarati; Huh, Jisu; Srivastava, Jaideep - In: Journal of advertising 51 (2022) 3, pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
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Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu; Faber, Ronald J. - In: Journal of advertising 51 (2022) 5, pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293