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Advertising
185
Werbung
185
Consumer behaviour
42
Konsumentenverhalten
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Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
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192
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192
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English
192
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Eisend, Martin
9
Huh, Jisu
7
Septianto, Felix
6
Rodgers, Shelly
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Journal of advertising
SpringerLink / Bücher
1,579
European Journal of Marketing
463
Springer eBook Collection
358
Springer eBook Collection / Business and Economics
352
Gabler Edition Wissenschaft
340
Journal of business research : JBR
326
Europäische Hochschulschriften / 5
315
Journal of advertising research
259
Research
256
International journal of advertising : the review of marketing communications
216
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
190
International journal of advertising : the quarterly review of marketing communications
185
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
159
European journal of marketing : EJM
141
Industrial marketing management : the international journal for industrial and high-tech firms
141
Management science : journal of the Institute for Operations Research and the Management Sciences
140
Journal of marketing
134
Management Science
132
Journal of Agricultural and Applied Economics
130
essentials
124
Journal of historical research in marketing
113
Hamburger Schriften zur Marketingforschung
111
Journal of Consumer Marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Gabler Research
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Journal of marketing research : JMR
88
Journal of marketing management : MM
87
Journal of promotion management : JPM
87
Neue betriebswirtschaftliche Forschung : Nbf
85
European journal of operational research : EJOR
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
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ECONIS (ZBW)
192
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192
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1
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
2
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and advertising : introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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