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Advertising
169
Werbung
169
Consumer behaviour
41
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Advertising effects
22
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22
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12
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Matthes, Jörg
3
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Rößner, Anna
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3
Berlo, Zeph M. C. van
2
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2
Chang, Chingching
2
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2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
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Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
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Hudders, Liselot
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Kees, Jeremy
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Kim, Jooyoung
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Laczniak, Russell N.
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Nelson, Michelle R.
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Journal of advertising
PharmacoEconomics
1,437
Disease Management and Health Outcomes
608
NBER working paper series
519
MPRA Paper
488
CEPR Discussion Papers
442
NBER Working Papers
416
CESifo Working Paper
403
CESifo working papers
363
NBER Working Paper
347
Working paper / National Bureau of Economic Research, Inc.
342
CESifo Working Paper Series
308
International journal of industrial organization
277
Applied Health Economics and Health Policy
252
IZA Discussion Papers
246
Economics Papers from University Paris Dauphine
242
Discussion paper series / IZA
233
Journal of advertising research
218
International journal of advertising : the review of marketing communications
210
Working Paper
194
Economics letters
190
International journal of advertising : the quarterly review of marketing communications
190
Journal of business research : JBR
183
Journal of advertising : official publication of the American Academy of Advertising
171
Working paper
170
IZA Discussion Paper
158
Journal of marketing communications
151
Discussion paper / Centre for Economic Policy Research
149
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
132
Journal of economics
131
Discussion paper / Tinbergen Institute
128
Journal of health economics
126
CORE Discussion Papers
119
ISER Discussion Paper
119
The Patient: Patient-Centered Outcomes Research
119
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Health economics
116
Tinbergen Institute Discussion Paper
115
Tinbergen Institute Discussion Papers
114
The European journal of health economics : HEPAC ; health economics in prevention and care
111
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ECONIS (ZBW)
169
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1
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169
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1
Advertising
in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
2
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
3
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
4
The role of emotions in
advertising
: a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
5
Uncharted territory in research on environmental
advertising
: toward an organizing framework
Matthes, Jörg
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
Saved in:
6
Future directions for
advertising
creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
7
Exploring the role of culture in
advertising
: resolving persistent issues and responding to changes
Lee, Wei-Na
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 115-125
Persistent link: https://www.econbiz.de/10012201404
Saved in:
8
Research issues and needs at the intersection of
advertising
and public policy
Kees, Jeremy
;
Andrews, J. Craig
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 126-135
Persistent link: https://www.econbiz.de/10012201406
Saved in:
9
The key to 360-degree video
advertising
: an examination of the degree of narrative structure
Feng, Yang
;
Xie, Quan
;
Lou, Chen
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
Saved in:
10
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
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