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Advertising
185
Werbung
185
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
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Brand
12
Markenartikel
12
Influencer
9
Marketing
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Asia
3
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192
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192
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Eisend, Martin
9
Huh, Jisu
7
Septianto, Felix
6
Rodgers, Shelly
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Journal of advertising
European Journal of Marketing
575
SpringerLink / Bücher
451
Journal of business research : JBR
328
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
188
IMF working papers
185
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
Journal of marketing communications
165
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
NBER working paper series
130
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
115
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
192
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1
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192
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1
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
2
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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